Rubies in the Orchard
Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business by Lynda Resnick gives an inside look into how to turn silver and gold into diamonds. Lynda and her husband, Stewart own POM Wonderful, Teleflora, Fiji Water, and The Franklin Mint. They did not get where they are today without pure grit and determination.
Lynda and Stewart own acres and acres of land in California. When they bought the land, one of the food items that was growing there were these red, round balls known as pomegranates. They didn’t know much about them other then they knew they needed to do something with them but what? Lynda and Stewart researched all they could about pomegranates and learned from many medical experts that this fruit provides very many essential health benefits. Now many people were taking advantage of what the pomegranate had to offer; in fact there was less then one-third of the population that even knew what a pomegranate was. You usually could only find this item during the holiday season in the grocery stores for a limited time.
If you have ever tried to eat a pomegranate well then you know that they are hard to open and messy to eat. You almost have to wear a rain coat to east one. I enjoy eating pomegranates but I hate the clean up afterwards. I don’t want to give anything away but if you read Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business you will learn how Lynda and Stewart came up with the idea for POM Wonderful as well as how they came to be successful business entrepreneurs. Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business is such an intriguing book that I read it in one sitting.
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