The Victory Lab

I have to admit that I do not follow the elections that closely. However, I do try to educate myself on the primary candidates and what they stand for, so that I can make my vote really count. This is what intrigued me about this book. I know that all of the candidates use some sort of tactic to win over the voters but I don’t really pay attention to what type.


Mr. Issenberg really takes the time to break down all the different ways that the candidates and not just the current ones but all the past ones as well have used different tactics to win over the voters. Either by social media or by phone calls, door to door soliciting or television. In this book, Mr. Issenberg dissects politics through out the course of history. You will learn way more then you ever wanted to from this book. I admit that this book was so detailed that after a while, I found myself kind of skimming over the last half of the book. After reading this book, I will take away a better understanding of the game of politics. As you are pondering over with candidate to cast your vote for this election, there is one choice you don’t have to think too hard about and that is picking up a copy of The Victory Lab to read.