Speaking with Strategic Impact

This book is a must-read if you’re a consultant, analyst, pitch team leader, roadshow executive, technology specialist, project manager, internal or external marketer, sales rep, subject matter expert or innovator.




Book Details:

Book Title: Speaking with Strategic Impact: Four Steps to Extraordinary Presence & Persuasion
Author: Kate LeVan
Category: Adult Non-Fiction, 152 pages
Genre: Business
Publisher: Delton Press
Release date: May 24, 2017
Tour dates: June 12 to 30, 2017
Content Rating: G

Book Description:

Speaking with Strategic Impact is for business people who make their living—or their mark—through presentations long and short.

It’s a must-read if you’re a consultant, analyst, pitch team leader, roadshow executive, technology specialist, project manager, internal or external marketer, sales rep, subject matter expert or innovator.

Do your presentations unexpectedly fall flat? Do others hijack your meetings? Do you spend more time compiling slide decks than actually influencing decision-makers? Has someone vaguely told you that you “should look more confident up there” or that you “lack gravitas”? Have you watched TED Talks but wonder how you can bring that level of effectiveness into real business presentations?

Speaking with Strategic Impact gives you the key to leadership presence and persuasion. More than just tips and tricks, it outlines a discipline for navigating real business situations with consistently superior outcomes that’s favored by top business schools and Fortune 500 companies. You’ll get specific strategic and tactical advice to keep you on the mark in your presentations and meetings—and differentiate you from the vast majority of business presenters.

Read Speaking with Strategic Impact to master the means by which you make a living and a difference in the world!


Buy the Book:





Meet the Author:

Kate LeVan trains, coaches and collaborates on business communication effectiveness with major corporations worldwide and as an instructor at Northwestern University’s Kellogg School of Management. Her training consistently receives top ratings from executive development program participants for its simplicity, applicability and career-changing impact.

Connect with the Author: Website ~ Twitter ~ Facebook




From:  Kate LeVan, author of Speaking with Strategic Impact

The Rules of Engagement

My book is about the effective communication process I teach executives as they climb the corporate ladder.  I get a lot of similar questions from them in my training as they work to make the practice their own. Often, the answers are inherent in the process itself once they get comfortable with the underlying principles on which it is based. I call these the Rules of Engagement; and they really represent a summary of all that’s discussed more deeply in my book:

Ø    Plan your presentation or interaction starting from your audience’s perspective. Make it about them as quickly as possible if you want to be engaging and effective.
 

Ø    Don’t overlook your listeners as emotional beings. The emotional dynamic in the room could be the obstacle to you being heard as well as the key to persuasion and motivation. Remember, in any communication there are at least two considerations: the content or what’s being discussed and the relationship with the listener(s). Take responsibility for both in any interaction, but at the very least make sure you salvage the relationship and connect. This will better ensure that you can engage again on the content at a later time.
 

Ø    Audiences need structure. So use it—and clue your audiences in on it—to make it easier for them to take in and remember your messages. It’s not enough to give them a list of topics you want to talk about. (That’s your agenda.) Tell them why you’re doing what you are doing and how it benefits them.  Then, make sure you hold that structure for them by consistently reminding them where they are in the structure throughout your presentation.
 

Ø    You are the most important visual aid in the room. Use everything available to you—eye contact, voice, movement, etc.—in a way congruent with your purpose and you will not only control their focus, but also project confidence, authenticity and presence.

 

 
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Comments

Kate LeVan said…
Thank you for hosting me, Cheryl! I hope your readers find value in the article.

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